Practical resources
Templates, checklists, and questionnaires built with open formulas so you can calculate and see the logic yourself. Download does not require sign-up; every sample number in these files is a hypothetical example.
Template
Marketing and sales dashboard template
Twelve monthly input rows and a KPI sheet that calculates itself: conversion rate, average basket, ROAS, customer acquisition cost, gross margin, ret…
Version 1.0 · 19 September 2026RFM data template and guide
The four columns RFM needs, a sixty-order hypothetical sample, and a calculation sheet that turns each customer’s recency, frequency and monetary val…
Version 1.0 · 19 September 2026Ad effectiveness experiment planner
Experiment design form (hypothesis, primary metric, groups, duration, guardrail metrics), sample-size calculation for comparing two conversion rates,…
Version 1.0 · 19 September 2026Order profit and marketing budget template
Contribution profit for one order using the site’s online tool logic — net revenue, commission on net revenue, gateway fee on collected amount, three…
Version 1.0 · 19 September 2026Checklist
Questionnaire
METHOD Every file is built in code, all calculation cells are formulas rather than pasted values, and the “sample scenario” sheet is only to show how it works — not data from any customer or business. Decision tools