Data domains BRAND SEARCH

Iranian brand search interest

Each brand’s figure is relative to that brand’s own highest week in the past 12 months (100 = its own peak search week) — not a sentiment score, only relative search volume. Brands are compared only to their own baseline, not to each other, because each group is normalised in a separate Google request.

#	Brand	Segment	This week	Weekly change
1	Iran Khodro	Auto	10	-47.4٪
2	Saipa	Auto	6	-40.0٪
3	Delpazir	Food	4	-33.3٪
4	Rightel	Telecom	46	-17.9٪
5	Kaleh	Food	39	+11.4٪
6	Bank Mellat	Bank	9	-10.0٪
7	Bank Pasargad	Bank	65	-8.5٪
8	Bank Melli	Bank	11	-8.3٪
9	Shahrvand	Chain retail	13	+8.3٪
10	Filimo	Media	38	+5.6٪
11	Ofogh Kourosh	Chain retail	26	+4.0٪
12	Basalam	App	26	+4.0٪
13	Snapp	App	29	-3.3٪
14	Torob	App	85	+2.4٪
15	Mihan	Food	45	+2.3٪
16	Divar	App	84	+1.2٪
17	Hamrah-e Aval	Telecom	13	0.0٪
18	Irancell	Telecom	12	0.0٪
19	Tapsi 12-month high	App	3	0.0٪
20	Bank Saderat	Bank	4	0.0٪
21	Iran Air	Airlines	5	0.0٪
22	Mahan Air	Airlines	2	0.0٪
23	Hyperstar 12-month low	Chain retail	2	0.0٪
24	Refah 12-month low	Chain retail	3	0.0٪
25	Namava	Media	4	0.0٪
26	Alibaba	App	4	0.0٪
27	Golrang	Food	12	0.0٪
28	Bank Saman	Bank	68	0.0٪
29	Tak Macaron	Food	1	—

1 Other brands do not yet have enough data for this week.

METHOD Source: Google Trends. Each brand is normalized to its own peak week in the past 12 months, so it shows that brand’s own trend only — not market share, sales, or a direct comparison with another brand. Methodology